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Meet Wendy

Personal Change Specialist

Coach, Writer, Creative


Originally from the UK, I currently live in Dubai with my husband, two children and a small collection of rescued animals!  I live a blessed life as an expat and entrepreneur.  I have crafted the time and security to express my creativity, write and publish products and design powerfully transformative programmes for my clients.  I’m Chair of Governors at my children’s school and take exquisite care of myself with great nutrition, essential oils, carefully curated reading, personal development, regular yoga sessions and plenty of time out in nature.

Just a decade ago the life I lead now was more than I could have imagined possible.  I had followed all the rules and on the surface of it, my life seemed pretty good.  Well qualified, with a successful 15-year career in the post compulsory education sector, I had two houses, a long-term relationship, a healthy baby boy, nice holidays and a horse in a livery yard at the bottom of my garden in rural Warwickshire.

And yet I felt oddly ill at ease.  Scratch the surface and I was in a relationship that wasn’t working for either of us, in a house that was too small for our growing family,  recently redundant from my salaried post, I was fearful for my career, overweight, exhausted, worried what other people thought of me and wondering if this was all I could expect from life.  When I projected my life forward on this trajectory, I didn’t like what I saw, but I had no idea how to create the shifts I was looking for.

I didn’t really know what I wanted or what was possible for me, let alone how to get there.

Post redundancy, I decided to train as a life coach and NLP practitioner because I didn’t want to return to full-time work during my first pregnancy.  What I learnt astounded me.  The results I got with my early coaching clients blew me away.  There was definitely something very powerful about the world of personal development that I was stepping into and yet I felt out of alignment with myself.  How could I ask my clients to become all that they could be when I wasn’t asking this of myself?  How could I fix one part of my life without it having a catastrophic effect on another?  How could I cling to the aspects that were working whilst so much of my life was not where I wanted it to be and needed to change. 

I was seeking answers when I wasn’t sure what the question was!

From my training as a coach, I knew what to do, I just didn’t know why it wasn’t working for me.  Coaching tools and techniques are powerful, and I still use them from time to time, but these techniques are not always enough to create deep and lasting transformation.  When change is needed in many areas of our life, or we are being called on to cope with complex, multifaceted challenges and interrelated issues, we need something more.   The things I used to do to get great result were no longer working.  I felt like I was pushing very hard but getting nowhere fast.  I was stuck.

Clean out of ideas, I told the universe I was listening; ready to do whatever it took to feel joyful and fulfilled again. What was it that I couldn’t see?  What was I missing?

And so began a decade of profound personal change. A journey of deep inner excavation and discovery.  An exploration of what it really takes to create a life that feels purposeful, creative, exciting and easy; a relentless pursuit to feel at one with myself, aligned with my choices and conscious about the contribution I make from my little corner of the world.

Despite a seven-year stretch of satisfied clients and a myriad of personal discoveries, I struggled to identify the nature of my work. In 2017, whilst starting work on my first book, I gained clarity of purpose and founded The Wise Girlfriend; a platform from which to share the tools, techniques, actions and perspectives that work for me and continue to support a growing community of fellow wise girlfriends seeking change for the better in their own lives.